Three decades back, all of the focus was about how big an influencer's audience -- how many Instagram"followers" they'd. Brands and entrepreneurs alike supposed that with more followers, meant more earned for each dollar spent, so they thought.
As marketers navigated their way through the intricate jungle of influencer marketing, a new significant metric emerged: the engagement rate (ER).
A very low ER is a reason for concern, yet the cause of which might be a number of things.
Before I tell you how you can increase your ER, I will lay out some of the chief aspects in what can cause it to become low.
To calculate your ER, it is possible to use one of those free Instagram tools such as the MightyScout participation rate calculator. It's calculated by adding your remarks and enjoys and dividing it by your own follower count -- usually given as a consequence of the average ER throughout the last 30 posts.
While a 2.5percent ER for an influencer with 2,500 followers would be considered low, it would be considered ordinary for one with more than a million followers. Nevertheless, let's look at some industry benchmarks.
Less than 2 percent = Low participation rate.
Above 4 percent = High engagement rate.
What's your participation rate important?
Like I said, entrepreneurs appreciate this metric and hold it high when analyzing what they'll provide you with, or even if they will contact you at the first place. A bad ER means they are putting their advertising dollars at risk. Whether you utilize Instagram for business, or on your own, upping your ER should be top of mind.
Top 6 Strategies to Raise Your Engagement Rate
Boost your audience with authentic followers
Although, this approach shouldn't be relied upon as your core development plan as it attracts a vast majority of robots and other influencers who are simply just after and unfollowing.
I think building your accounts to acquire more social proof is vital. Having over 10,000 followers provides you more status. When actual Instagrammers land in your profile, they will be more likely to follow you.
If you watched my movie on how to raise your audience count, you'd have seen that engaging on niche hashtags with personalized comments and a strong call-to-action to accompany you, is among the greatest ways to grow an authentic audience that values the content you produce for them.
2. Boost the quality of your articles
Certainly one of the most important factors in boosting your ER is the level of your content. Additionally, it is no secret that even Instagram captions are key to creating engaging content. The caption you write must also include a minumum of one question (rather since the first sentence).
Should you doubt your creative ability to curate premium excellent content, then collect inspiration from other powerful influencers. Follow those you aspire to be like and start mimicking the content they create, right down to what's in the backgrounds of their photographs and exactly what Instagram filters they use. Can they post a photograph licking ice cream with a single leg in the air, standing on the sidewalk using a palm tree in the background? Great, replicate it.
As you might not consider yourself creative or artistic right now, you can copy individuals who are till you are.
You have the answers to the exam, all you need to do is copy them onto paper.
3. Article according to your audience opinions
In case you haven't already changed your Instagram profile from an individual to a company account, take action now. There are no downfalls to having a business account, nor can it be reserved for businesses. Among other perks, you'll get access to audience insights. This will breakdown as soon as your audience is the most busy, providing you with the best times to upload your own articles. However, you should aim to post one hour or two prior to your peak engagement window, especially if this window drops 9PM or after. Reason being, your post will only be seen for a few hours before most of your followers will soon be shutting off their telephones for the night before heading to bed.
If you are a student of ours, then you'll have seen me preach over and over on providing value for your viewers. I've said it before and I will mention it again; people do not care about you, they just care about what you can do for them.
Be it entertainment, business coaching, fitness tips, or technician suggestions -- you need to choose what skill set you have that others can right here gain from.
When your audience looks to you for assistance and guidance on a specific topic, they'll obviously be in tune with your content. I use this case a Good Deal, and for good reason:
You are a fashion influencer who specializes in supplying affordable fashion advice to working and lower class folk. You teach people how they can dress , without breaking the bank. Your audience loves your articles and seeks your advice -- you supply them value.
However, most fashion influencers simply share their favorite outfits in too staged photos using straightforward post captions. There is nothing that makes that influencer unique and their viewer's interest in them often stops at look.
If you're fighting to find a way to provide value, start by becoming a student of your own craft. As you create articles and grow your own audience, engage in Facebook classes, masterminds, and subreddits. They say you're the topic of the five people you spend the most time with -- why can not one of those five be entire communities in your field of interest or expertise?
When you are feeling confident enough to start teaching others your craft, incorporate it in your content. You can even utilize Instagram Stories to survey our audience to see what kind of content they would find valuable.
5. Archive or delete low engaging articles
Quick, easy, and straightforward. This will instantly raise your ER as these posts will no more be skewing your numbers.
6. Use niche hashtags
You probably utilize hashtags already, but how much consideration do you give to that ones you use? The reason hashtags work for some people is because they already have a huge accounts and can appear from the'Top Articles' for that market, or they are smart and choosing niche hashtags.
Create a bank of 3--5 individual lists of 30 hashtags and store them in your telephone's notes or in Google Drive. Instantly after you upload a post, glue them inside the first remark.
When building your own bank of hashtags, focus on those with between 50,000 and 500,000 specific tags, as in, the number of times people hashtags have been put to use in a comment or post. If you select just those that were used millions of times, you will only show up in'Recent' to get a couple of minutes before you are too far down the feed for anybody to find you.
7. BONUS: Join engagement pods*
Engagement pods are Direct Message (DM) groups of influencers up to 32 individuals, who can each share their posts to the group to have another members go in to enjoy and comment on their posts.
It is possible to discover these pods by appearing on Reddit or More information inside Facebook Groups. They're easy enough to locate within a matter of minutes.
Although these may be powerful, they really do have their downfalls. It's common practice to post generic comments like"OMG I need this" on group member's sponsored articles, which can be easily spotted by manufacturers. When the only folks commenting on a place are different influencers, it's apparent that they're busy in engagement pods.
They will also be time consuming as you'll often have to like and remark on dozens of articles every day. Who would like to open their Instagram app and find that they have 87 posts they will need to enjoy and comment on? Not I. If I were you, I'd only use these to kickstart your growth then ditch them once you have momentum.
What is the buzz about Instagram automation applications?
Do not. Did Instagrammers not learn their lesson when Instagram banned countless accounts for purchasing enjoys and comments? These Instagram bot automation tools aren't only expensive, they do not guarantee any results and are often conducted by 17 year old, self-proclaimed marketing gurus. They're also against Instagram's Conditions of Service, which means there's a high risk of being caught in one of the mass account cleanups they do a few times each year.
How do you prefer to spend all the time and money growing an Instagram account through automation programs, simply to open the program one day and see your account was banned? I really don't imagine you'd discover that enjoyable.
It retains potential to earn you more than the usual 9--5, at a portion of the time. Soak up as much info as possible online, put these practices into position, and have patience.